About Us
Our Philosophy: Making Everyday Eye Makeup Feel More Effortless and Expressive
Welcome to Aelheart, a beauty brand focused on eyeliner products designed to make everyday eye makeup feel more effortless, expressive, and easy to personalize.
We believe the character of an eye makeup look is often shaped by small details — a precise liquid line that adds definition, a smooth gel eyeliner used to create a softer or more dimensional finish, or a versatile pencil eyeliner that can be applied for subtle everyday definition or blended into a more expressive look.
That is why Aelheart was created: to bring together practical eyeliner products that combine everyday usability, thoughtful formulation, comfortable application, and versatile makeup styling.
Our goal is simple — to offer useful eyeliner products that fit naturally into everyday makeup routines, personal beauty styles, and different eye looks.
Our Products: Practical Design for Everyday Eye Makeup
Aelheart focuses on curating eyeliner products that balance application, texture, convenience, versatility, and everyday use.
Our collection is built around three core categories:
Liquid Eyeliner
Liquid eyeliner products designed for creating defined lines, precise details, and a variety of everyday eye makeup looks.
Our Liquid Eyeliner collection may include fine-tip liquid eyeliners, pen-style liquid eyeliners, and other practical liquid eyeliner products for different makeup preferences.
These products are selected with ease of application, controlled lining, practical packaging, versatile styling, and everyday convenience in mind.
Gel Eyeliner
Smooth and versatile eyeliner products designed to create defined, blended, or softly structured eye makeup looks.
Our Gel Eyeliner collection may include gel eyeliner pencils, twist-up gel liners, and other practical gel-based eyeliner products for everyday makeup routines.
We focus on products that are easy to incorporate into natural makeup, defined eye looks, softly blended styles, and more expressive makeup while maintaining a clean, practical, and versatile approach.
Pencil Eyeliner
Practical eyeliner pencils designed to make everyday eye definition simple, flexible, and easy to customize.
Our Pencil Eyeliner collection may include traditional eyeliner pencils, soft-texture pencils, precision pencils.
These products are selected with convenient application, easy handling, versatile styling, practical design, and everyday makeup use in mind.
We want every Aelheart product to feel like more than simply another makeup item.
It should feel like a useful part of your everyday beauty routine.
The Aelheart Standard
We care about more than how a product looks in a photograph.
When selecting products for Aelheart, we consider how they fit into real everyday makeup routines — their texture, applicator design, product format, usability, portability, application style, and overall presentation.
Our collection is selected with a focus on:
• Practical liquid, gel, and pencil eyeliner products
• Functional and user-friendly applicator designs
• Textures and formats suited to regular everyday makeup use
• Clean and thoughtfully considered product presentation
• Easy integration into different makeup routines and eye looks
• Simple, versatile, and visually coordinated beauty products
• Products intended to support convenient and expressive everyday eye makeup
Our aim is not to add unnecessary complexity to your makeup routine.
It is to help customers find useful eyeliner products that make everyday eye makeup feel more approachable, versatile, convenient, and thoughtfully styled.
Designed for Everyday Makeup
Creating a defined and expressive eye makeup look does not need to feel complicated.
A fine liquid eyeliner used to create a clean line along the lash line.
A gel eyeliner adding soft definition around the eyes.
A pencil eyeliner used for a subtle everyday makeup look.
A liquid liner creating a more precise winged style.
A creamy gel eyeliner blended for a softer finish.
A pencil liner kept in a makeup bag for convenient everyday touch-ups.
A simple product that makes a familiar makeup routine feel more polished and personalized.
Aelheart products are selected for the looks and moments that are already part of everyday beauty routines:
Liquid Eyeliner. Gel Eyeliner. Pencil Eyeliner. Everyday Makeup. Personal Style.
We believe thoughtfully selected eyeliner products can make everyday makeup feel more convenient, expressive, versatile, and enjoyable.
More Than Everyday Makeup Products
For us, eyeliner products are not only about appearance.
They are about how naturally they fit into everyday beauty routines, different makeup preferences, and personal styles.
A precise liquid eyeliner can help create a clean and defined eye makeup look.
A smooth gel eyeliner can add depth while allowing for both defined and softly blended styles.
A practical pencil eyeliner can make everyday eye definition quick, flexible, and easy to adjust.
A versatile eyeliner format can make it easier to experiment with different eye makeup looks depending on the occasion or personal preference.
That is the idea behind Aelheart:
Thoughtful eyeliner. Expressive looks. Everyday beauty.
Thoughtfully Curated for Everyday Beauty
Many Aelheart products are selected with practicality, versatility, application experience, design, and everyday usability in mind.
Whether you are creating a precise liquid eyeliner look, using gel eyeliner for softer definition, applying pencil eyeliner for an everyday style, experimenting with a more expressive eye look, or simply adding definition as part of your regular makeup routine, our collection focuses on products that are practical, straightforward, and easy to incorporate into everyday beauty routines.
Because sometimes the products that make a makeup routine feel more polished, expressive, and convenient are also the simplest ones.
Our Approach to Customer Experience
We believe a good shopping experience should feel clear and straightforward from beginning to end.
From browsing our collections and placing an order to shipping updates and after-sales assistance, we aim to provide customers with useful information and responsive support.
If you need assistance with:
• Product information
• Orders
• Shipping
• Returns
• Product use and care
• Damaged or incorrect items
• General customer support
our support team can be contacted at:
Corporate Entity and International Logistics
The Aelheart online store is operated by:
Brand: Aelheart
Website: aelheart.com
Legal Entity:
Suzhou Jianzhichao Network Technology Co., Ltd.
Registered Address:
Room 10121, 10th Floor, Building B, Huoli Business Plaza, No. 185 Jumao Street, Yuanhe Subdistrict, Xiangcheng District, Suzhou City, Jiangsu Province
Unified Social Credit Code:
91320507MAEE1BXD7U
Customer Support Email:
service@aelheart.com
aelheart.com is owned and operated by Suzhou Jianzhichao Network Technology Co., Ltd.
The company is responsible for the operation of the online store, customer service, order coordination, and related e-commerce activities.
Through international commerce and cross-border logistics networks, we work to make Aelheart liquid eyeliner, gel eyeliner, and pencil eyeliner products available to customers across different markets while continuing to improve the experience from order processing and delivery to customer support.
We believe trust is built not only through the products we offer, but also through clear communication, reliable service, and responsible after-sales support.
Aelheart
Thoughtful eyeliner products for expressive and effortless everyday beauty.
Liquid Eyeliner. Gel Eyeliner. Pencil Eyeliner. Everyday beauty.